The restaurant industry is no stranger to change, but the digital age has brought about a whole new level of transformation. From online ordering and delivery to virtual kitchens and ghost restaurants, the ways in which we dine out and get food delivered have been completely revolutionized. In this blog post, we’ll explore some of the key ways that digital transformation is changing the restaurant industry and provide a few case studies of successful businesses that have embraced these changes. If you’re a restaurant owner looking to stay ahead of the game, be sure to check out noviogroup.com, a leading provider of digital solutions for the restaurant industry.
Case Study #1: Online Ordering and Delivery
One of the most obvious ways that digital transformation has impacted the restaurant industry is through the proliferation of online ordering and delivery platforms. Gone are the days of calling in an order or physically going to a restaurant to pick up your food – now, customers can simply place an order through a website or app and have it delivered straight to their doorstep.
One successful example of a restaurant embracing this change is McDonald’s. The fast food giant has long been a leader in the restaurant industry, and their foray into online ordering and delivery has been no different. In 2017, McDonald’s launched their “McDelivery” service in partnership with UberEats, allowing customers to order and pay for their food through the UberEats app and have it delivered to their location. This move has proven to be a huge success, with online orders accounting for around 15% of McDonald’s total sales in 2019. If you’re interested in learning more about how to implement online ordering and delivery for your restaurant, noviogroup.com offers a range of digital solutions to help you get started.
Case Study #2: Virtual Kitchens and Ghost Restaurants
Another way that digital transformation is changing the restaurant industry is through the rise of virtual kitchens and ghost restaurants. Virtual kitchens, also known as “dark kitchens” or “cloud kitchens,” are commercial kitchens that are used exclusively for preparing and delivering food for online orders. Ghost restaurants, on the other hand, are restaurants that only exist online and do not have a physical storefront.
One example of a successful virtual kitchen is Kitchen United. Founded in 2017, Kitchen United is a company that provides commercial kitchen space for restaurants to prepare food for delivery. This allows restaurants to offer delivery services without the need for a physical storefront, enabling them to reach a wider customer base and save on overhead costs. Kitchen United has partnerships with a variety of restaurant brands, including Chick-fil-A, Chipotle, and Panera Bread. If you’re interested in exploring the possibilities of virtual kitchens or ghost restaurants for your business, noviogroup.com can help you get started.
Digital transformation is changing the way we dine out and get food delivered, and the restaurant industry is taking notice. From online ordering and delivery platforms to virtual kitchens and ghost restaurants, there are many ways that businesses are embracing these changes in order to better serve their customers and stay competitive in an increasingly digital world. These case studies show that the key to success in the restaurant industry today is to stay ahead of the curve and be willing to embrace new technologies and business models. If you’re a restaurant owner looking to stay ahead of the game, be sure to visit noviogroup.com to get started.